What’s in a word, anyway?

 visualization, web, wine  Comments Off on What’s in a word, anyway?
Dec 102014
 
What's in a word, anyway?

People are afraid of wines. They’re uncertain about them, and the entire wine industry is geared towards exploiting those negative emotions and playing upon the consumer’s lack of confidence. When my wife and I started a small wine business, I was trying to figure out a way of helping people better understand wines and afford them an opportunity to explore them in a non-threatening way. So I started out […]

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